Banner or pennant type of display device



March 9, 1948. SRFE 2,437,444

BANNER OR PENNANT TYPE OF DISPLAY DEVICE Filed Feb. 6, 1946 mmmii wxINVENTOR. FF 5 2 3? B? T .I l

ATTORNEYS Patented Mar. 9, 1948 BANNER on PENNANT TYPE or DISPLAY DEYICEJesse Srofe, Cincinnati, Ohio Application February 6, 1946, Serial No.645,803

This invention pertains to display devices and is particularly relatedto a banner or pennant type display device which may be adhesivelymounted on a supporting surface.

One of the objects of this invention is to provide a display devicewhich is capable of easy handling and adapted to rapid mounting ordemounting on the supporting surface on which it is to be displayed.

Another object of this invention is to provide a display device whichmay be packaged in a comparatively small space and which is light inWeight, yet susceptible to rapid opening up and mounting on the surfacewhere it is to be displayed.

A further object is to provide a display pennant or banner which may bepackaged by rolling about a mounting member or stick and which ma bequickly unrolled and attached adhesively to the surface upon which it isto be displayed.

Another object of this invention is to provide a display pennant orbanner capable of being attached to an opaque wall surface or to awindow for viewing through the glass.

And a still further object of this invention is to provide an adhesivelymountable banner or pennant display device which may be rolled up so asnot to interfere with the adhesive mounting members of the device whenrolled and packed and yet is susceptible of substantially immediateunrolling and attachment to the desired mounting surface. 1

And a further object is to provide a novel adhesive attachment means forapplying the display device to a mounting surface.

Further features and advantages of this invention will appear from adetailed description of the drawings in which:

Figure 1 is an elevational view showing a ban--. ner or pennant displaydevice as applied to an opaque wall mounting.

Figure 2 is a vertical transverse section, showing the display deviceadhe'sively attached to a wall, indicated by the line 2-2 in Figure 1.

Figure 3 is a rear elevational view of the display device when mountedon a transparent glass surface for viewing through the glass.

Figure 4 is a vertical transverse section on the line 44 of Figure 3.

Figure 5 shows a rolled-up view of the display device for packaging.

Figure 6 is a section on the line 6-6 of Figure 5. Figure 6a is an endperspective view of the display device when rolled-up for packaging.

Figure 6b is a view showing one of the adhesive attachment members.

Figure 6c is a section on the line 6c6c of Figure 61).

Figure 7 shOWsthe first step in unrolling the banner preparatory tomounting, with the ad- 3 Claims. (01. 40-125) hesive detached and thebanner or pennant partly unrolled.

Figure 8 shows the second step in unrolling the banner preparatory tomounting.

Figure 9 shows the third step of adheslvely securing the display deviceto the mounting surface. Figure 10 shows the final step of attaching thedisplay device to the mounting surface.

One of the great defects of prior pennant or banner display devices hasbeen the large amount of time and efiort required to properly secure thedisplay to wall or window surfaces. These prior devices also lacked theready adaptability of the display to both opaque walls-and to windowsfor viewing from outside the building. As aresult,

prior display devices have been usually discarded or neglected in theirapplication to show windows and other display areas because of the greattime and effort required by the store manager in installing the displaysor in the expense of having someone visit the various stores and installthe banners.

' Applicants present invention is directed to a novel arrangement ofbanner or pennant display-device which is both light in weight, andreadily adapted to be rolled up for packaging and transporting to thevarious stores and show windows where it is to be displayed. It is alsothe purpose of applicant's present arrangement to provide a displaydevice which may be quickly at-'- tached or removed byadhesive mountingmeans to any type of wall or window surface, thereby greatly reducingthe installation and demounting time and consequently enhancing thevalue and practical application of this display device.

Essentially, this novel display device comprises a semi-cylindrical orhalf-round mounting memher or stick l5. To the flat, diametrical portionI 5a of the mounting stick is attached the banner or pennant portion l6.Preferably, the portion I6 is made of a semi-transparent thin rag paperor the like upon which the desired display design is imprinted. In thisparticular arrangement, the printed material is provided on the surfaceI 6a of the banner which is the surface facing in the same direction asthe flat diametrical portion 15a of the mounting stick l5, as best seenin Figures 3, '4, and 8. The flat portion |5a of the mounting stick I5is provided with a pair of adhesive mounting members l8 and I9 spacedtoward the ends of the mounting stick [5 but within the width of thebanner l6, Figures land 2. When the banner is to be mounted on an opaquewall l1, thebanner I6 is folded over the curved peripheral portion ofthe half-round stick [5, Figure 2, thefiat side of stick I5 is attachedto the wall surface Ila by pressing over gum as shown in Figure 4, withthe banner depending downwardly and the printed display tea. facing.outwardly through the glass. then stretched downwardly and attached by asuitable adhesive retaining member 22.

The banner is normally packaged for transporting to the store by rollingit up on the halfround mounting stick l5, as shown in Figures fiatsurface of the mounting stick l5 as the banner is rolled up. Theassembly when thus rolled up is shownin Figures 5, 6, and 6a, and it canbe clearly seen that the wrapping stick 23, which is positioned betweenthe adhesive mounting members [8' and !9, provides, together with themounting stick l5, a fullycylindrical member upon which the banner maybe wrapped in perfectly true circular form, free of all wrinkling. Atthe same time, it will be noted that a space 24, best seen in Figures 6and 6a, prevents the inner wrapping of the banner l6 from contactingeither of the mountingadhesives l8 and IS.

The adhesive mounting means 22 may preferably consist of a wad ofadhesive plastic material surrounded by a small fibrous or paper washer25, as best seen in Figure 6b and 60 so as to confine the adhesive to arestricted area of contact with the mounting. surface to therebyfacilitate its attachment toor removal from such a surface.

It is to be further noted that the adhesive 22 acts simultaneously asthe mounting means for the outer end of the banner on the wall ordisplay surface and at thesame time, as seen in Figures 5 and 6, as themeans to automatically maintain the banner in rolled up condition.

In order to prepare thebanner for mounting, it is merely necessary toapply the thumbnail under the banner iii and against the outer face ofthe washer 25 of the adhesive attachment means 22 to release the outerend of the banner from the roll, as best seen in Figure '7. The banneris then held between the fingers, as shown The pennant is in Figure 8,so that the mounting stick l5 may drop downwardly, thus unrolling thebanner automatically and, at the completion of the unrolling, allowingthe rolling stick 23 to drop out, this stick being no longer required.The stick [5 is then attached to the. wall or window as shown in Figures2. and 4 with the adhesive members I8v and I9 firmly holding the stickto the mounting surface. The banner is then stretched outwardly and theadhesive member 22 attached to the mounting. surface.

The adhesive members it, I9, and 22 are of such nature that they may bereadily pulled from the wall or glass surf-ace with reasonable ease andthe banner thereby either changed from wall to window or vice versa witha minimum of effort and time being required. Also, the banner may bereadily wrapped up again together with the rolling stick 23 should it bedesired. to

save the display banners or transport them to some other location.

While the apparatus herein disclosed and described constitutes apreferred form of the invention, it is to be understood that theapparatus is capable of mechanical alteration without departing from thespirit of the invention and that 'such mechanical arrangements andcommercial adaptations as fall within the scope of the appendant claimsare intended to be included herein. I

Having thusfully set forth and described this invention, what is claimedas new and desired to be secured by United States Letters Patent is:

1. A display banner comprising a half-round mounting stick, a bannerattached to the flat portion of said stick, spaced adhesive mountingmeans on the flat portion of said stick, means for rolling said banneron said stick comprising a wrapping stick adapted to be placed betweensaid adhesive members and against the flat portion of said mountingstick, and an adhesive mounting means at the opposite end of said bannerfrom said mounting stick for securing said banner in roll-ed position onsaid mounting and wrapping sticks and for securing the outer end of saidbanner when unwrapped to the mounting surface.

2. In a display banner, a half-round mounting stick, a banner portion ofnarrower width than the length of said stick and adhesively attached tothe flat portion of said mounting stick, a pair of spaced adhesiveattachment means for said banner connected to and mounted on said banneron the opposite side of its attachment with the flat portion of saidmounting stick, adhesive mounting means on said banner at the oppositeend thereof from said mounting stick, and means for rolling up saidbanner on said mounting stick including a shorter half-round wrappingstick placed between said. adhesive mounting means and against the fiatportion of said mounting stick to facilitate the smooth cylindricalwrapping of said banner on said mounting stick.

3. In a display banner, a half-round mounting stick, a banner'portion ofnarrower width attached to the fiat portion of said mounting stick, apair of spaced adhesive attachment means for said banner connected toand mounted on said banner on the opposite side of its attachment withthe flat portion of said mounting stick, adhesive mounting'means on saidbanner at the opposite end thereof from said mounting stick, means forrolling up said banner on said mounting stick including a shorterhalf-round wrapping stick placed between said adhesive mounting meansand against the hat portion of said mounting' stick to facilitate thesmooth cylindrical wrapping of said banner on said mounting stick, andmeans whereby said adhesive mounting means on the opposite end of saidbanner portion maintains said banner in rolled condition on saidmounting and wrapping sticks.

' JESSE SROFE.

REFERENCES CITED The following references are of record in the file ofthis patent:

UNITED STATES PATENTS Number Name Date 1,254,524 Mink Jan. 22, 19181,807,442 Schwartz May 26, 1918

